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General Manager Vacancy

About Deevabits Kenya

Deevabits Kenya Limited is the leading rabbit company offering healthy and nutritious rabbit meat products in Kenya. Deevabits has a rabbit farm located in Makuyu, Kenya and has a capacity of breeding 3,000 rabbits and also serves a demonstration farm for training other rabbit farmers. Deevabits has also built a licensed slaughtering and processing facility at the farm which is used for slaughtering rabbits and processing rabbit meat.  We currently supply portioned rabbit meat to leading supermarkets and hotels in Kenya.

To meet the growing demand for rabbit meat product Deevabits works with both contract and non-contract rabbit farmers and assure a ready market for their rabbits. The contract farmers are provided with improved rabbit breeds and trained on good rabbit husbandry, rabbit housing, basic business skills and are provided ongoing technical support to ensure that they adhere to best management practices.

About the role

We are looking for a self-motivated and results-driven general manager to direct and manage our organization's business activities and to develop and implement effective business strategies and programs. Duties for the general manager will include allocating budget resources, formulating policies, coordinating business operations, monitoring and motivating staff, managing operational costs, ensuring good customer service, improving administration processes, engaging with vendors, hiring and training employees, identifying business opportunities, and monitoring financial activities. Your entrepreneurial spirit and vision in directing business functions will assist our organization in maintaining relationships with clients, generating new business, increasing staff productivity, improving service, ensuring sustainability, and meeting business objectives.

The successful candidate for this role should possess excellent communication skills, superior knowledge of business functions, exceptional budgeting, and finance skills, and strong leadership qualities. The noteworthy general manager should account for all business activities, support staff development, enhance efficiency, drive sales and improve revenue, maintain relationships with clients, enhance the organization's image, and meet overall growth objectives.

General Manager Responsibilities:

  • Oversee daily operations of the business unit or organization.

  • Ensure the creation and implementation of a strategy designed to grow the business.

  • Coordinate the development of key performance goals for functions and direct reports.

  • Provide direct management of key functional managers and executives in the business unit.

  • Ensure the development of tactical programs to pursue targeted goals and objectives.

  • Ensure the overall delivery and quality of the unit's offerings to customers.

  • Engage in key or targeted customer activities.

  • Oversee key hiring and talent development programs.

  • Evaluate and decide upon key investments in equipment, infrastructure, and talent.

  • Communicate strategy and results to the unit's employees.

  • Researching and identifying growth opportunities.

  • Generating reports and giving presentations.

General Manager Requirements:

  • Degree in agribusiness/ business management or an MBA.

  • Good knowledge of different business functions.

  • Strong leadership qualities.

  • Excellent communication skills.

  • Highly organized.

  • Strong work ethic.

  • Good interpersonal skills.

  • Meticulous attention to detail.

  • Computer literate.

  • Proactive nature.


To apply: Send us your cover letter together with your CV stating why you are the right person, your skills, experience, and qualifications to careers@deevabits.com by 17th July 2021.


Only the shortlisted candidates will be contacted.